Digital marketing is the promotion of products, services, or brands using digital channels and technologies. It leverages platforms such as search engines, social media, email, websites, and mobile apps to reach and engage targeted audiences. Key strategies include Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media campaigns, and influencer collaborations. Digital marketing offers measurable insights through analytics, enabling businesses to optimize their campaigns for better results. It provides a cost-effective way to reach global audiences, personalize messages, and build brand loyalty. As digital consumption grows, digital marketing remains essential for modern business success.