Social media refers to digital platforms and applications that enable users to create, share, and interact with content and connect with others. Popular platforms like Facebook, Instagram, Twitter (X), LinkedIn, TikTok, and Snapchat allow individuals and businesses to engage in communication, entertainment, networking, and marketing. Social media facilitates real-time interaction, community building, and global connectivity. It plays a vital role in shaping public opinion, promoting brands, and spreading information. While offering benefits like accessibility and collaboration, it also raises concerns about privacy, misinformation, and mental health impacts. Social media continues to evolve, influencing culture, business, and daily life worldwide.