Online sales refer to the process of selling goods or services through digital platforms, such as websites, e-commerce marketplaces, and social media channels. This method enables businesses to reach a global audience, operate 24/7, and provide convenient shopping experiences. Popular platforms include Amazon, Shopify, and eBay, as well as brand-specific websites. Online sales involve secure payment systems, efficient logistics, and digital marketing strategies like SEO, social media ads, and email campaigns to attract customers. Benefits include reduced operational costs, detailed analytics, and personalized customer engagement. The growth of online sales is transforming traditional retail, driving innovation and accessibility worldwide.